Couponing for Food Items


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Couponing for Food Items

Basic ingredients for real food or processed food ingredients can easily add up to a large amount. Notably, real food ingredients are much more expensive compared to heavily processed ones. In the same way, coupons are more readily available for these processed foods than they are for real foods due to this cost gradient. Even so, it is still highly possible to get coupons and stock up on them so that they could add up to good deals even on real foods.


Coupons are quite accessible and easy to get. They can be found on newspapers where they require to be cut out. They are also found in coupon booklets that can be subscribed to or found in local stores. In addition, they are accessible as peel-offs on products in stores or from blinkies which roll out coupons from store shelves (Bibby 4). Coupon blogs and grocery deals websites are also ideal sources of information on available coupon offers and listings as well as match ups to grocery stores within one’s local area.

More and more people are making the move towards couponing and healthy nutrition (Russel 14). There has been much awareness on the advantages of whole and real food ingredients over their processed and junk counterparts that have dominated the market. The rise of many nutrition-related diseases has been occurring at alarming rates that call for relentless pursuit of healthier living and eating lifestyles.  

The burden of expense on buying real food is extremely limiting to those who are passionate about healthy living. However, couponing has evolved into a self-supporting mechanism that is sustainable and delivers good deals towards real food. Even so, it requires planning and self-restraint to ensure value for efforts and time taken to collect coupons. In addition, this regulates the usage of coupons on needless ingredients or junk items.

The process of couponing is an extremely simple one at face value. However, it often gets more sophisticated and complicated for people who use it a primary method of food and basic household supplies. Fortunately, there are many strategies to make couponing simple. Among them is leveraging the ability to align with the most maximized sales and having knowing when to hold back on using them for future utilization. Various stores have extremely different policies on sales and coupons. This is especially true when it comes to combining manufacturers coupons with store coupons and sales. Generally, saving requires a lot of effort, and couponing is no exception. A lot of time is spent on collecting, clipping and organizing them into a format that is easily understandable and comprehendible. Most meal coupons are organized as breakfast, lunch, dinner and extra snacks. Different people will find other creative ways of organization that are appealing and understandable to them. Furthermore, efforts need to be made to understand the schedules of different store sales.

People who are most efficient and skilled in couponing often combine store coupons, manufacturer coupons and store sales for maximum saving.  In this case, extreme organization methods such as coupon binders or whole inserts are widely preferred (Connor, 241). Coupon binders separate entities using an A-Z format. Most will have an additional category that separates those that will expire soonest. The immediate advantage of this is the increased portability to the store which allows one to find unadvertised coupons. On the other hand, the main drawback of this method is that it is time-consuming and requires constant updating to remove the expired ones. One must file away whole inserts until time for their use comes (Christensen 134). The advantage of this is that one can wait for the entire insert to expire and then eliminate it. This way, portability is enhanced such that only the necessary inserts are taken to the store (Connor 246). A major disadvantage is that one is majorly unable to make quick decisions or scan through the entire insert while at the store and on sight of an unadvertised sale (Aspray, 39). Walgreens is among the stores that have effectively integrated the system of couponing and new emerging ways of sale for groceries and foodstuffs. Equally, they have integrated a substantial group of couponing customers most of whom are well experienced and focused on the process.


Extreme couponing often becomes a hobby at best or a destructive obsession at worst (Gary, 79). Undeniably, the process has both negative and positive results depending on execution. Those who discourage against the practice say that on top of the time it takes up, it often leads to stockpiling, hoarding and buying goods that are not used regularly. In the example of Walgreens, customers can use coupons on items such as toothpaste and cold medicine, most of which continuously offered on sale, creating a huge collection of products that are used slowly or not used at all. Interestingly, these offers are provided for complimentary goods which lead to excessive sales for the counterpart goods.

All the same, keen shoppers who are careful not to get carried away can maximize on these deals and save a lot of money while still attaining their health goals. An ideal strategy is one that involves maximizing coupon deals on processed foods which have more deals and redirecting the savings into real foods.

Works Cited

Aspray, William, George Royer and Melissa G. Ocepek. Food in the Internet Age. New York: Springer, 2013. Print

Bibby, David. “How To Extreme Coupon & Save On Groceries: Extreme Couponing 101”. Moneycrashers.Com, 2016,

Christensen, Scott N. Virtual couponing method and apparatus for use with consumer kiosk. Washington, DC: Patent 8626581. 7 January 2014. Web.

Connor, John M. “Couponing as a horizontal and vertical strategy: Theory and effects.” Vertical            Relationships and Coordination in the Food System. Physica-Verlag HD, 1999. 225-250.

Gary, Jordon. Extreme Couponing: How to save $100 by taking couponing to the max. 12 August 2016. Web. 12 September 2016.

Russell, Angela. “How To Use Coupons: Your New Approach To Grocery Shopping”. The Coupon Project, 2016,

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