Category: Marketing
Marketing Services and Opportunities
Question Assignment:1.What are some potential risks or drawbacks from changing or expanding the scope of your organization’s service line, in order to reach new markets?2.Are there any benefits for doing so?3.Does the “dog”; (organization) wag the “tail” (marketing), or is it the other way around? Reading List:Francer, J., Izquierdo, J. Z., Music, T., Narsai, K. […]