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Business Essay

5-Step Guideline for Writing the Premium Business Essay

While slightly related to a standard essay, a business essay has a unique writing process. Here is a systematic guide for writing that perfect essay.

Writing a premium essay for any business course might wrongly appear as a straightforward process. Whether for a course in business management, business planning and strategy, advertising and HR, resource management, or stakeholder relations, a good essay in any facet of modern business must always be unique. Unlike in psychology, law, medicine, philosophy, medicine or any other field, a business essay should always be context specific. 

Realms of a Context Specific Essay

Exclusive to a business essay, the context in which the essay is argued is precise regardless of the essay guidelines or requirements. Any business has three primary participants, namely the business owner (s), customers, and stakeholders. Each of these three active participants have specific goals and interests, and every essay must attribute due considerations to each. How well the essay captivates the interests of all the three participants defines its quality standard.

The business owner is primarily focused on cost reduction and maximization of profits.  Customers are only interested in reduced pricing and maximized quality value.  Stakeholders ranging from governmental regulation to the suppliers and the larger society, the focus remains at greater social responsibility, accountability, and operational ethics. Any essay in a business course, regardless of its area of concentration, length, nature, or specialisation, must always abide by the interests of these three participants.

An essay might be developed with distinctive quality, but if it fails to observe any of the three interest areas simultaneously, always scores a fail. If the focus is on business owners or managers, it must always abide consider the interests of target customers and the stakeholders. An essay on supply, HR, or strategic management must simultaneously be attuned to the factors of cost/expenditure and profitability. In sample words, every business essay has a context specific background regardless of its area of specialisation.    

Creating a Premium Essay for a Business Course

Above the mandate of remaining context specific, however, the process of writing an essay in any business field must be deliberately strategic. It must adopt the three-tier structure of introduction, body, and conclusion with flow, connectivity, sound argument, and instruction-based accuracy. While the process might appear overwhelming at the very start, it can easily progress from one step to the next, when the writer is well informed. The following is a systematic guide to writing that perfect business essay.     

Step 1: Focusing the Lens

The first step of writing the assay is .evaluating and analysing the subject, topic, and area of interest for the essay. This is usually very clear in the instructions and guidelines for the essay. Begin by understanding what the essay is interested in, and establish the scope of the assignment given. In other words, first understand the question the essay will address. Other notable areas you must identify include:

  • Number of words (required length)
  • Directive words (guide to your actions)
  • Area of interest (topic of investigation)
  • Nature of argument (what to argue for or against)
  • case-specific conditions (context of your essay)

Step 2: Mapping and Route Planning

The next important step is to plan your essay structure, even before you write the first sentence. This is best attained by creating an outline for your essay. Understand where your essay begins (starting point or introduction), what the essay argues (body), and how it ends (conclusion). You should always have the complete picture of the essay in your mind before you start writing the essay.

The worst a student can do is to start an essay without fore planning. Passive writing not only exceeds or under achieves the word limit, but it almost always fails to follow the requirements in the guidelines. A good business essay should be planned and outlined from the outset to attain a perfect structural format, as well as to best serve the assignment requirements. Always start by determining:

  • Point of origin for the essay (based on the question assigned)
  • Core argument and thesis of the essay (what must be argued as the main focus of the essay)
  • Adequate support for the core arguments (the body)
  • What the body drives towards in its resolution (conclusion)
  • Inclusion of figures and tables (either within the text of as appendices)  

Step 3: Macro-Structuring and Micro-Structuring

Once you have the overall outline for the essay, the next step is the macro and micro structuring of the business essay. What makes this step distinct from route planning is the fact that this step is localized to the paragraph. Once you have planned the introduction, for example, in step 2, step three then requires you to create the form of that introduction. As such, the process involves graduating from the overall macrostructure (i.e. body), to the microstructure (body paragraphs).

For this step, you need to research and identify the critical information that constitutes your essay. Key questions to ask when developing the macrostructure and microstructure of your essay include:

  • The primary fact of each paragraph (referenced with authority)
    • Your primary argument based on that fact (deductive logic ideally referenced)
    • Statistical or theoretical backing for the primary argument
    • Critical analysis of available data to generate the primary argument
    • Application and implication of argument on the essay question
    • Connection and lead to the next paragraph of section  

Step 4: Drafting

Once all the paragraphs have been defined with a precise macrostructure and microstructure, you can now start drafting the essay. The first draft functions in transforming the microstructure into sentential text. Always remember that the essay draft should:

  • Have connected flow from one paragraph or section to the next
  • Ascribe every paragraph to the unique microstructure already developed
  • Remain context-specific as a business
  • Exclusively focus and address the essay question, without irrelevant detours  
  • Be accompanied by comprehensive and accurate in-text citations
  • Be limited to the length requirement of the essay (word limit)

Step 5: Editing and Proofreading

The final step of writing a premium essay is to edit and proofread the initial draft. Whether in business or any other discipline, the quality of an essay is always significantly influenced by the writing mechanics. Edit for structure and meaning, where simple structures should be used to yield the best possible information value. When proofreading, ensure that:

  • There are no spelling mistakes
  • Punctuation is in sync
  • Essay structure is aligned and accurately representative
  • All sentences are both full and purpose-driven.
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